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NINCASI

BRANDING FOR A HYPOTHETICAL BEER BRAND LAUNCHING IN ITALY

About the Project:

Nincasi is a conceptual premium beer brand designed to challenge traditional beer culture and redefine it through inclusivity, modernity, and lifestyle appeal. The project explores how beer can move beyond gendered stereotypes to become a drink chosen for feeling, expression, and shared moments.

The visual identity uses bold gradients, contemporary colors, and expressive illustrations to represent diversity and fluidity, paired with a sleek, modern design language that feels both playful and premium. Avoiding classic beer aesthetics, Nincasi positions itself as an elegant yet approachable alternative.

Nincasi is more than a beverage — it is a lifestyle choice, designed for social gatherings, everyday moments, and consumers who may not traditionally choose beer, but are open to discovering it in a new way.

Project Type:

Academic

Year:

2024

Branding & Event

Category:

Group Project

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SOCIAL MEDIA ACTIVATIONS>>>

#vibe with
your TRIBE

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  • Flavour Promo

  • Tiktok Trends

  • ​Copy led approach

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PROMOTIONAL EVENT>>>

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Campaign

A neon-lit celebration of self-expression, community, and creativity in one of Italy’s top venues. Guests enjoy Nincasi brews, temporary tattoos, live art, and music, creating unforgettable moments.

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Venue & Collaboration

• Modern Club: Trendy, high-energy venue attracting influencers & media.

• Live Graffiti Wall: Guests project their artwork in real-time.

• Music: A fusion of uplifting beats.

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©2022 by Anushka Mehta. 

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