About
Forgreen Foods have been farming organically for the past 15 years and connecting like minded farmers to form a strong community. Through their work, they provide stable marketplace and sustainable income to organic farmers and producers.
​Forgreen stands for creating a greener world through their work. Connecting small famers, producers to urban consumers who are looking to make a difference through their purchase.
brief
Redesigning the logo and packaging for Forgreen Foods that aims to be more than a brand – it aspires to be a symbol of positive change, connecting people through a shared commitment to a greener, healthier, and more sustainable world.
TARGET AUDIENCE
Individuals who prioritize organic and sustainable products, seeking a positive impact through their purchasing choices. Those who appreciate community-driven initiatives, understanding the importance of supporting small-scale farmers and local producers.
Brand positioning
Positioned as a brand that not only provides organic products but also advocates for a green lifestyle, encouraging consumers to make mindful choices for the environment.
Empathetic | Informative
VISUAL STYLE
Earthy greens symbolizing organic practices and growth. Harmonious blues and browns, representing the connection between rural and urban environments. A clean and modern font to reflect reliability and innovation.
ROUTE 1
1
Premium packaging within an organic competitor line with simple and easy on the eyes.
2
4 leaf clover to add the luck value of eating a a jaggery product that is cohesive with the hearts also represented in the logo.
3
Illustrations to make it look more modern and fun.
ROUTE 2
1
4 leaf clover to add the luck value of eating a a jaggery product that is cohesive with the hearts in the logo.
2
Illustrations to make it look more modern and fun.
3
Pairing popping colours with a beige white to get the element of organic products.
FINAL PACKAGING