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THE RED THREAD

A VISUAL DESIGN SYSTEM THAT PRESERVES THE IMPACT

OF CLOTHING WASTE FOR FUTURE GENERATIONS

About the Project:

The Thread of Consequence is a speculative visual communication project that addresses clothing waste as a critical contributor to climate change. Through a system of abstract symbols, a recurring red thread, and time-based artifacts, the project documents the environmental and social consequences of fashion consumption. Designed to evolve every 25 years, it preserves memory through a capsule, zines, posters, and AR elements — creating a universal visual language meant to warn, educate, and endure for the next 1,000 years.

The project reimagines design as a long-term responsibility rather than a short-term solution. By combining physical materials, symbolic language, and minimal technology, it creates a ritual of remembrance that grows over time. Each new symbol and thread becomes a marker of human choices, encouraging future generations to reflect on past mistakes and reconsider how clothing is produced, consumed, and valued.

Project Type:

Academic

Year:

2024

Branding & Event

Category:

Group Project

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SOCIAL MEDIA ACTIVATIONS>>>

#vibe with
your TRIBE

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  • Flavour Promo

  • Tiktok Trends

  • ​Copy led approach

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©2022 by Anushka Mehta. 

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