

THE RED THREAD
A VISUAL DESIGN SYSTEM THAT PRESERVES THE IMPACT
OF CLOTHING WASTE FOR FUTURE GENERATIONS
About the Project:
The Thread of Consequence is a speculative visual communication project that addresses clothing waste as a critical contributor to climate change. Through a system of abstract symbols, a recurring red thread, and time-based artifacts, the project documents the environmental and social consequences of fashion consumption. Designed to evolve every 25 years, it preserves memory through a capsule, zines, posters, and AR elements — creating a universal visual language meant to warn, educate, and endure for the next 1,000 years.
The project reimagines design as a long-term responsibility rather than a short-term solution. By combining physical materials, symbolic language, and minimal technology, it creates a ritual of remembrance that grows over time. Each new symbol and thread becomes a marker of human choices, encouraging future generations to reflect on past mistakes and reconsider how clothing is produced, consumed, and valued.



Project Type:
Academic
Year:
2024
Branding & Event
Category:
Group Project


SOCIAL MEDIA ACTIVATIONS>>>
#vibe with
your TRIBE

-
Flavour Promo
-
Tiktok Trends
-
​Copy led approach




