About
Buri Nazar is a sister line of lipsticks to the main brand-
JUST HERBS- known for their organic, cruelty free and organic cosmetic products. Their packaging for all the products in their original line is minimal and earthy. This sits well to potray the idea of being ‘Organic’, to the target audience. However, people tend to carry this forward as a stereotype and that is just what
BURI NAZAR does.
brief
Packaging design and feel for the funky lipstick sister brand of 'Just Herbs'. Just Herbs focuses on organic cosmetics built from Indian herbs and catered more towards nude shades in the lipsticks range. Buri Nazar redefines lipstick experience – where bold meets organic, and every color tells a story.
TARGET AUDIENCE
Trendsetters and individuals with a bold and expressive personality who value organic and cruelty-free products. Fashion-forward consumers who are not afraid to experiment with vibrant lipstick shades and appreciate the cultural significance of Indian herbs.
Brand positioning
Buri Nazar positions itself as the go-to brand for those seeking bold and funky lip colors without compromising on organic, chemical-free beauty. It breaks the stereotype that pop colors are never chemical-free by offering a range of vibrant shades crafted from Indian herbs.
Playful | Educational
VISUAL STYLE
Vibrant and diverse color palette inspired by the range of lipstick shades. Pinks, and other lively colors, staying true to the funky theme. Modern and playful font that reflects the brand's energy.
1
Pop of colours with the perfect contrast along with funky typography to attract the customer's attention.
2
The name BURI NAZAR is a way of communicating the brand story of how one should embrace all the negativity that comes their way, in positive light and not care about any such things, adding a pop of bold colour and shine whenever they need that sense of confidence.
3
The eyes on the packaging convey the name of the product and the diamond shaped formed is retained from the signature JUST HERBS packaging, to showcase brand continuity.
